EP113 How to Become a More Memorable Speaker with Stefano Cossalter

Whether you’re speaking to a thousand people from a stage or one person across a table, how you communicate shapes what people remember.

In this episode of The Mike Method, Mike sits down with Stefano Cossalter, a seven-time public speaking champion, keynote speaker, trainer, master hypnotist, NLP master practitioner, and certified coach. Stefano has won more speaking competitions than anyone in the 90-plus-year history of Toastmasters in BC, but becoming a confident speaker was anything but automatic for him.

Stefano shares how he went from freezing in conversations and avoiding networking to building a career around public speaking and helping others become more effective communicators.

Mike and Stefano explore why public speaking is ultimately a leadership skill, how storytelling helps create connection and influence, and why humour is something people can learn and practise. Stefano also breaks down his simple four-part framework for telling a compelling story and explains why preparation gives speakers more freedom to be present when it matters.

They also discuss how to personalize a presentation for an audience, why useful feedback can make such a difference, and how preparation can help speakers respond when things don’t go according to plan.

In this episode:

  • Why public speaking matters far beyond the stage

  • Stefano’s journey from avoiding public speaking to becoming a seven-time speaking champion

  • How communication skills can be developed through practice

  • A four-part framework for telling more compelling stories

  • How vulnerability can help create connection

  • Why humour often comes from disrupting expectations

  • Practical ways to bring levity into a presentation

  • How to ask for feedback that helps you improve

  • Why connecting with an audience can begin before you take the stage

  • The difference between personalizing and completely rebuilding a presentation

  • Why strong communicators prepare instead of relying on their ability to wing it

  • How preparation helps you adapt when things don’t go according to plan

Whether you regularly speak from a stage, lead meetings, present ideas, or simply want to communicate more effectively, this conversation offers practical ways to become a more prepared, connected, and memorable communicator.

Episode Resources:

Connect with Stefano: LinkedIn / Website

Stefano TEDx talk